Commercial photography is photography for business use, such as product placements or adverts. It can also be used to enhance text in restaurant or cafe menus, corporate brochures and the like. In essence, commercial photography is meant to sell or promote a company or its individual products and/or services.
The market can be very lucrative for commercial photographers as the field is quite broad, with room for both classic and alternative photographs. The following the are the most common applications of commercial photography nowadays:
Commercial photographs of products or product lines highlight the product’s features or design, emphasizing details and giving an overall feel of the item.
Commercial photography may also be used by a business to promote itself or particular aspects of what it does. There is a big difference between commercial and industrial photography however, where the former is often done in a studio or any isolated environment and latter on site. In most cases, commercial photographers do not take on industrial photography projects. Building or architectural photography is a popular method of promoting a business, which is presented as a product.
Commercial Food Photography
Food photography is usually performed for cafe or restaurant menus or culinary sections of magazines and other publications. The best food photographers are those who have mastered nature and still life shots. Photos are taken either focused on the food or on the ambiance or mood of a venue. Restaurant or cafe food shoots are often done in the venue, so the photographer will need portable lighting and backgrounds.
Fashion photography is inarguably the most popular form of commercial photography today. Such pictures can be seen almost everywhere, from the TV to fashion magazines to billboards and more. Commercial fashion photography involves a whole range of styles and techniques. Editorial shots, for instance, portray a garment in non-traditional and often dramatic ways, while catalog shots are more focused on the details of the item.
Portrait photography, invented in the 19th century, has been one of the most lucrative areas of the photography industry. There is a whole dynamic for photographers to be able to manipulate lighting and shoot the human body, entire families or any groups of people, and bringing out the best in them. Portrait photograph enjoys the highest demand, reason why there are so many outlets offering this service everywhere today.
If you’re looking for a commercial photographer, whatever your purpose may be, the best thing you can do is run up a background check of each prospect you find. How long have they been around? Good photographers are experienced photographers. Definitely, you need to check out their portfolios. Finally, try to have a short chat with them on the phone about your plans. This is a great way to tell if you have chemistry together. Don’t hire someone you’re not comfortable with because believe it or not, his can affect the results.